WE'RE A FULL-SERVICE INTERACTIVE AND RELATIONSHIP MARKETING AGENCY

We combine the common-sense, analytical approach of the best CRM/eCRM consultancies with the ability to make things that smart, busy people like to use and share with their friends.

Services

CREATIVE

We make websites and online, mobile and integrated marketing campaigns. We also create email programs, games, long-form videos and animations, social network content and apps and all other things digital.

ONLINE BRAND, CHANNEL AND CRM CONSULTING

We define targets, create personas and devise use cases. We map all your current brand touchpoints and provide a clear, realizable plan for attracting and converting prospects, increasing customer loyalty and enhancing lifetime value. Then we assess performance across channels and optimize all work and interaction points accordingly.

TECHNOLOGY, MEASUREMENT AND OPTIMIZATION

We plan and architect applications. We thoughtfully assess how your internal systems, existing applications and all available data can be best put to work in support of a digital marketing program or site development effort. We create tools that integrate disparate data sources and provide a deeper understanding of your customers and of how your marketing dollars are performing.

Thoughts

SOME THINGS WE THINK ABOUT MARKETING

  • The most useful, fun and courageous brand wins.
  • The worlds of marketing and application development have merged. On the front-end (what people see and touch), the back-end (measurement/analytics) and everywhere in between. We recommend to all our clients that they embrace this idea with their heart, mind and org chart.
  • One thing, however, is still the same: More learning up-front means better insights, stronger ideas, easier to implement plans, less hair-pulling and more success.

SOME THINGS WE THINK ABOUT BRANDS

Like many folks, we believe the best and most interesting brands are like the best and most interesting people:
 

  • They tell the truth (even though sometimes you might disagree with them).
  • They don't waste your time.
  • They come through when you need them.
  • They're full of pleasant surprises.
  • They're always turning you on to ideas and things you didn't know or haven't seen before.
  • They make you feel like the smartest and best version of yourself.
  • They want to hear what you have to say.
  • You look forward to seeing them.

Bios

ERIC SNYDER

PARTNER & EXECUTIVE DIRECTOR, CONSULTING

Eric defines consulting practice values and processes, and works with our clients and our Consulting teams to ensure delivery of high-performance online brand, channel and eCRM strategies.

Previously, Eric was a co-founder of Euro RSCG Circle and its Chief Marketing Officer. While at Circle, Eric led his team's successful, high-profile online marketing strategy and channel development efforts for Intelstat, The Campbell Soup Company, Bell Atlantic/Verizon, WSJ.com, Datek, ING, Liberty Mutual, Cartoon Network, The Hartford and many other Circle clients. Several of these efforts garnered Effie Awards and have been profiled by The New York Times, Jupiter Research, J.D. Power and the Yankee Group, among others.

Eric was formerly a Senior Vice President and Media Director with J. Walter Thompson in New York, where he led innovative, award-winning marketing and media concept development efforts for Citibank, IBM, Showtime, Bell Atlantic, the Miller Brewing Company, Warner-Lambert (Pfizer) and Unilever brands.

DAVE BATISTA

PARTNER & EXECUTIVE CREATIVE DIRECTOR

Dave and his team are focused on the creation of experiences that generate ever-more brand love and money for BEAM's clients.

Previously, Dave was co-founder and Chief Creative Officer of Euro RSCG Circle. At Circle, he oversaw the creation of much-discussed sites and digital campaigns for the Truth / American Legacy Foundation, IKEA, MINI USA and The Campbell Soup Company. He also led creative efforts for Verizon, Intelsat, AND 1, ING and The Hartford.

Dave has been a featured speaker for Macromedia and at industry events such as the Seybold Seminars and the Davis Symposium. His work, and the work of his teams, has received awards from a wide range of organizations/publications, including the Cannes Lions, Webby Awards, The London International Awards, Andy, the Art Director's Club, the One Show, Communication Arts, Print magazine, I.D. Magazine and the Flash Film Festival. He has also served on the juries of several interactive design and communications competitions including the Art Director's Club and the London International Awards.

BIRCH NORTON

PARTNER & CREATIVE DIRECTOR

With a master's degree in New Media from Emerson College, Birch has a true passion and talent for creating innovative online experiences that leverage user interaction research, but are always intuitive and strive to delight users. As a result, his work has garnered awards from the Webbys and Cannes Lions, to The One Show, Andys, Hatch, London International Advertising Awards and the Flash Film Festival. His efforts have also been recognized by major publications including Communication Arts, I.D. Magazine, Print Magazine, Business 2.0, Newsweek and The New York Times, while Creativity magazine named his concept for MINI's Weekly World News cover one of the top print campaigns of the last 25 years.

As Creative Director at BEAM, Birch leads the development of all work for MINI while also lending his talents and vision to engagements with PUMA and other BEAM clients such as LL Bean, Fidelity, the Gap and Credo Mobile. Previously, Birch served as the creative team lead on much of Euro RSCG Circle's most recognized work, including MINI and thetruth.com. Birch has also led creative initiatives for Verizon, AND 1, and WSJ.com, including being responsible for some of the most effective online advertising Verizon has ever placed.

JIM RICH

EXECUTIVE DIRECTOR, TECHNOLOGY

With 12 years of experience in interactive marketing technology, Jim oversees all aspects of technology at BEAM, serving as a liaison between consulting and creative teams and client technical teams. In this role, he and his team ensure that the implementation process moves smoothly and that the creative vision is executed without compromise—whether development is handled by BEAM or by the client. Jim also manages all application architecture and development across multiple server and client platforms, social media sites, and mobile devices. He has managed projects and led the development for many brands including Bed Bath and Beyond, Waterford (WWRD), Deutsche Bank (DWS), LLBean, and Virgin Mobile.

Jim also plays a strong role in ensuring that measurement and analytics are implemented for all BEAM projects. He and his team ensure that Web analytics using systems such as Omniture, Core Metrics and Web Trends are implemented properly but also focus on collecting deeper marketing analytics that allow measurement of user activities across channels and lines of business. Jim works with our consultants to ensure that the performance of all of our initiatives is measureable and the actionable data is available for analysis.

Previously, Jim was a Technical Lead for Euro RSCG 4D, formerly Euro RSCG Circle. While there, he led the development of a comprehensive marketing infrastructure that integrated 23 different Campbell’s Soup and Pepperidge Farm web properties into a single system that could be leveraged across all brands.