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Data

+

Empathy

+

Creativity


We dive deep into all available prospect and customer/user data. We overlay 3rd party data. We unearth new targets of opportunity and enhance existing profiles. And we assess performance across media to understand the combinations of touchpoints that work best – and which gaps need to be closed.

We walk in the shoes of your prospects and customers/users. We ask and listen in order to best understand the jobs, pains and potential gains that matter most. We do the same with your team. Then we all work together to begin to shape the most simple and compelling experiences possible.

There’s no substitute for inspiration and ability. We continually dream and explore in order to make your business more frictionless, fantastic and effective. And we never stop working to prove your brand values in ways that get folks talking and put smiles on their faces.

What We Do

Opportunity Definition

  • Data analysis and data-driven profile generation.
  • Generative and evaluative research.
  • Competitive and comparable assessments.
  • Value prop and opportunity identification.
  • Brand positioning and messaging strategy.

Experience Planning & Design

  • Service design blueprints.
  • Heuristic and performance evaluations.
  • Design sprints and co-design sessions.
  • Persona, journey map and prototype design/build.
  • Concept and usability testing.

Acquisition Marketing & CRM

  • Acquisition, conversion and CRM planning.
  • Campaign and content creation.
  • Programmatic marketing and media.
  • Test and learn optimization programs.
  • Owned, paid and earned channel management.

Tech Consulting & Development

  • Responsive web development.
  • iOS and Android development.
  • Unity development for AR and VR.
  • Content and marketing infrastructures.
  • Cross-channel analytics platforms.

See The Paths That Are Working Hardest

We were tired of not knowing which combinations of online and offline touchpoints were most successfully driving to a sale or desired interaction. So we created a platform and service to provide this critical view. It takes real work to implement. But once it’s up and running it generates foundational insights that will power all your marketing, sales and product design efforts.

Get To Know Traknet