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617-523-0500

24 School Street
Boston MA 02108

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We're excited to announce that we're now part of MERGE. This coming together will bring our clients and prospects increased depth and breadth in key technology and creative service areas. We can't wait to make ever-simpler and more rewarding customer experiences with our new partners.

We’re an experience design & digital marketing agency.

We make brands more frictionless, fantastic & effective.

Case study: MINI USA

We’re an experience design & digital marketing agency.

We make innovative sites, products & apps of scale.

Case study: Hip Daddy

We’re an experience design & digital marketing agency.

We make campaigns that perform & prove your values.

Case study: Converse

We’re an experience design & digital marketing agency.

We make sense of product, marketing & sales data.

Meet Traknet

Data

+

Empathy

+

Creativity

We dive deep into all available prospect and customer/user data. We overlay 3rd party data. We unearth new targets of opportunity and enhance existing profiles. And we assess performance across media to understand the combinations of touchpoints that work best – and which gaps need to be closed.

We walk in the shoes of your prospects and customers/users. We ask and listen in order to best understand the jobs, pains and potential gains that matter most. We do the same with your team. Then we all work together to begin to shape the most simple and compelling experiences possible.

There’s no substitute for inspiration and ability. We continually dream and explore in order to make your business more frictionless, fantastic and effective. And we never stop working to prove your brand values in ways that get folks talking and put smiles on their faces.

What We Do

Opportunity Definition

Data-driven target/profile generation.
Design thinking and generative research.
Persona and value prop definition.
Journey and opportunity mapping.

Experience Planning & Design

Heuristic and performance evaluations.
Design sprints and co-design sessions.
Iterative prototyping.
Concept and usability testing.

Acquisition Marketing & CRM

Acquisition, conversion and CRM planning.
Campaign and content creation.
Personalization strategies and tactics.
Owned, paid and earned channel management.

Tech Consulting & Development

Responsive web development.
iOS, Android and Unity development.
Content and marketing infrastructures.
Journey analytics platforms.

See The Paths That Are Working Hardest

We were tired of not knowing which combinations of online and offline touchpoints were most successfully driving to a sale or desired interaction. So we created a platform and service to provide this critical view. It takes real work to implement. But once it’s up and running it generates foundational insights that will power all your marketing, sales and product design efforts.

Get To Know Traknet

We make brands more frictionless, fantastic & effective.

We make innovative sites, products & apps of scale.

We make campaigns that perform & prove your values.

We make sense of product, marketing & sales data.

Data

+

Empathy

+

Creativity