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Saucony’s earned the trust of runners everywhere. They’re also deeply passionate about investing in people’s long-term health and fitness. When they needed to break into the competitive world of personal running apps, we knew the best way to take on the industry’s big guns was to stick with what makes them so unique.
So we talked to runners – lots of them. We learned what they liked in an app and what they didn’t, what they wanted and what they couldn’t do without. Then we jumped into UX design and prototyping. The result was RUN4GOOD, an easy-to-use, full-featured app that enabled runners to support the fight against childhood obesity every time they hit the road.
Individual runs contributed to a monthly collective mileage challenge. When the goal was reached, it triggered donations from Saucony and its corporate partners to charities that fight childhood obesity, an epidemic affecting 1 out of every 3 kids in the US.
Supporting a worthy cause is great, but we would have had a hard time convincing dedicated runners to switch from their current running apps (or start using one at all) without the core functionalities they care about most: pace and time measurement, calorie counting and GPS-based route histories.
By delivering these must-have features in a simpler, more engaging app design, we let runners focus on miles earned and personal goals achieved, not just collective dollars donated.
We figured that a little healthy competition is a good thing when the better health of America’s kids is the result. So beyond collective mileage challenges, the app inspired users to unite over their shared passion for running. They could form teams to challenge friends or run together, and see how their totals stack up against the rest of the leader board.
With little promotion, over 250,000 miles were run. This has triggered over $250,000 in donations from our corporate partners to fight childhood obesity.
The app earned a 4+ star rating in the iTunes store and shout-outs from running and pop culture publications like Runner’s World and Contagious Magazine.